INSIGHT:
⅓ of Brits ages 20-30 don’t have a living room in their flat. This leaves them with fewer places to have spontaneous hangouts.
IDEA:
What if advertising could actually help give people a place to spontaneously hangout?
HANGOUT-OF-HOME
Londoners could literally pull off a spontaneous hangout, with Absolute x Sprite’s out-of-home “billboard blankets” around Clapham Common.
PRESS:
Ads of the World / PR WEEK / TrendHunter / Marketing Beat / Food & Drink International / Little Black Book / FAB News
NOTE: As CDs on Coca Cola, this work was created with the amazing creative team, Jared and Lynn.
