BACKGROUND:

 It was brat summer. Charli said “kamala IS brat,” and the campaign leaned in. Tim Walz called Trump and JD Vance “weird.” Trump HATED it all.

IDEA:

We combined those cultural moments, trolling Trump where he couldn’t avoid it: on the way to Mar-a-Lago.

The “weird brat billboard”

First, we put the billboard up in record time (for only $600).

Then, the internet started to notice…

…and then the press started to notice…

…and it even got featured in Adweek’s “10 Ads That Struck a Cultural Nerve in 2024!”

This was a side project Gemma Slack and I did with a handful of friends, in conjunction with FLIC VOTES.