Pringles: Get Stuck In (Super Bowl)

INSIGHT:

There’s a global phenomenon that’s been happening since the dawn of Pringles: People getting their hands stuck in the can. The internet is full of complaints on the subject—In fact 43% of people have had their hand stuck in a Pringles can.

IDEA:

Since we couldn’t change the can, we set out to change the narrative around getting stuck in it—by turning it into a symbol of the snack’s deliciousness.

GET STUCK IN

SUPER BOWL SPOT:

This film launched at the 2022 Super Bowl. It was inspired by real complaint tweets found on the internet—as the case study below will explain.

INSIGHT: There’s a global phenomenon that’s been happening since the dawn of Pringles: People getting their hands stuck in the can. The internet is full of complaints on the subject—In fact 43% of people have had their hand stuck in a Pringles can.

IDEA:

GET STUCK IN

SUPER BOWL SPOT:

CASE STUDY

INSIGHT:

There’s a global phenomenon that’s been happening since the dawn of Pringles: People getting their hands stuck in the can. The internet is full of complaints on the subject—In fact 43% of people have had their hand stuck in a Pringles can.