PROBLEM:
göt2b wanted to inspire Gen Z girls to experiment with different looks, but social media was already flooded with similar hair products appealing to the same target.
SOLUTION:
Stand out in a way the competitors wouldn’t dare to—using the surreal, weird, self deprecating humor and visuals Gen Z already seeks on social media.
FOR WHOEVER YOU WANT 2B
To convey that göt2b empowers you pick a new look everyday, we created a world of possibilities unlike anything you’d ever expect from a beauty brand.
“ARTÍST” / OLV FILMS :30
“Look into my braids” / OLV FILMS :30
“I’m a lyricist” / OLV FILMS :30
PRESS
These spots came out just as Covid-19 hit NYC, so we were shocked to receive any coverage at all amidst a global pandemic.
Little Black Book
Shots.net