INSIGHT:

People already know that Mayo Clinic is the best place to go for medical care, but they don’t think it’s a place for them.

IDEA:

Remind people of what they already know with a campaign that extends an invitation to everyday people, welcoming the world to find their answers at Mayo Clinic.

You Know Where To Go

We re-edited the films and optimized them for specific social channels. By making the work fit the medium, we had a better chance at connecting people to our message.

DIGITAL OOH

Since patients often have to fly to get to Mayo Clinic, why not advertise in airports? We had disruptive digital OOH in airports across the U.S.