Creative Director / Copy
ezgif.com-crop (2).gif

Adidas: See Inequality

 

INSIGHT:  

The 2020 Olympics were (supposed to be) the “most gender-equal Olympics yet,” but the sports world is still nowhere close to equal for female athletes.

IDEA:


Make the world see the big and small inequities that women in sports face everyday by showing it in a completely new way.

PS—You’ll find 15 female Olympians featured throughout the film. Can you spot them?

 

YOU HAVE TO SEE IT TO CHANGE IT


GLOBAL FILM

SOCIAL SNIPPETS