INSIGHT:
It’s hard to explain how playing with the Oculus Quest 2 allows you to finally play for real. You just need to pull a headset on and play for yourself.
IDEA:
Launch the “Play for Real” campaign with a first-person POV spot, showcasing a woman’s odyssey through different games as she learns how play for real.
FIRST STEPS
Working together with major gaming franchises like Star Wars and Jurassic Park, we and our incredible director Ian Pons Jewel took the campaign concept “Play for Real” to the highest level by physically re-creating all the games—for real.
LAUNCH FILM
THE MAKING OF
So(oooooo) much went into the making of this film. This is just a taste of the care and craft given to it—oh, did I mention twins?