Problem: everyone already knows what tabasco is, and those who do not eat hot or spicy food have no reason to purchase any tabasco product.
Solution: Position Tabasco (and it's 7 spice varieties) as a taste bud training tool that prepares people for traveling to exotic places with spicy cuisines.
Train before you go.
posters
TABASCO TASTE BUD TRAINING APP
(Click to enlarge)
TABASCO TASTE BUD TRAINING KIT
