The problem: millennials are judged for constantly being on their phones, because people do not think that they are using them for a worthy reason.
THE solution: FLIP THE STEREOTYPE THAT millennials ONLY USE THEIR PHONES TO WASTE TIME ON SOCIAL MEDIA. This campaign is meant to defend intellectual millennials.
News for the informed generation.
PHONE CASES
Using millennial slang, these phone cases will be free for anyone who downloads NYTnow. These cases are meant to strongly respond to the strangers who immediately judge millennials for being on their phones.
Digital billboards
(click to activate)
Will lead to millennial shopping sites that sell the phone cases:
SUBWAY ADS
(click to enlarge)
