THE insight: An estimated 15 million Americans go to work during evening, night and graveyard shifts. This means they can’t go to the bank during their “day.”
THE idea: To showcase how TD Bank is “Unexpectedly Human,” we will launch TD PM—the first bank ever made to accommodate those who work the night shift. Unlike every other banks that’s open from 8AM to 6∶30PM, the TD PM bank will be open from 8 PM to 6:30 AM. This stunt would last one week, and would continue once monthly at specific td locations.
TD PM
