PROBLEM: Overthrow boxing club knew they wanted to host a pride party, but didn't know how to make it stand out.
Solution: give their party a purpose that is true to who they are: a community of activists who are willing to fight for what they believe in.
CELEBRATE PRIDE, OVERTHROW Bigotry:
A CHEEKY public invite for vice president mike pence to put his fists where his mouth is and fight against overthrow's LGBTQ boxing trainers at a pride party.
VIDEO Invite
THE FLIER
Targetted Geo-filter
To make sure that our invitation was heard loud and clear, we created a Snapchat geo-filter just for Mike Pence—yup. We geo-fenced the White House.
While we have no idea if anyone inside saw the invite, people outside certainly did.
INSTA STORY CONTENT
With endless content being pushed out during NYC pride weekend, we wanted to keep the Overthrow party top of mind by constantly pushing our own badass content.
The event
The Overthrow Pride party was a great success. Overthrow's willingness to "go there" brought like-minded people together for a night of celebration. See for yourself.
