THE PROBLEM: Artificial intelligence is the newest frontier in business, but most ceos/cmos don't know what it's capable of OR how it works.
THE SOLUTION: Havas introduceD THE POWER OF ibm wATSON TO c-suite execs IN THE MOST PERSONAL WAY POSSIBLE—by giving them insights into themselves.
THE GENIUS GENOME
By comparing interviews and writings of CEO/CMOs to those of renowned geniuses, IBM Watson was able to identify which 3 geniuses they shared the most in common with. The results were sent to the CEO/CMOs, giving them insights into themselves—and into the capabilities of Havas and AI.
