PROBLEM: We set out to show Gen Z that Got2B products can empower them to experiment with different looks. But social media was already flooded with female hair styling brands appealing to the same target.
SOLUTION: We expressed that message in a way our female styling competitors wouldn’t dare—using the surreal, weird, self deprecating humor and visuals Gen Z seeks on social media.
FOR WHOEVER YOU WANT 2B
to convey that Göt2b empowers you pick a new look everyday,
we created a world of possibilities unlike anything you’d ever expect from a beauty brand.
OLV FILMS :30
“ARTíST”
“Look into my braids”
“I’m a lyricist”
OLV FILMS :15
The below are unique :15s, not direct cut-downs.
“how long has that been in there?”
“HYPNOTIST”
“HEY HEY!”
OLV FILMS :06
Somehow we got this wild world to translate into 6s , as well.
PRESS
Little Black Boock
Shots.net