INSIGHT:
Hands are an undeniably integral part of the Frank’s wing-eating experience. It’s a “finger food,” after all. Yet, Frank’s doesn’t have a “hand” of its brand.
IDEA:
Cast the new face (or, hand) of the Frank’s brand by launching a TikTok competition hosted by the renowned supermodel Coco Rocha.
AMERICA’S REDHOT NEXT HOT HAND MODEL
Then came the challenges…
(NOTE: A partner agency made theses TikToks)
We even got the “face” of Franks (Eli Manning) to help us find the “hand” of Franks.
(NOTE: They also made these)