BACKGROUND:

During the pandemic, people made some pretty weird food—especially weird chicken wings. A lot of these cursed recipes were found and shared on TikTok.

IDEA:

Applebees was announcing some weird wings of their own: Cheetos Boneless Wings. So we wrote a TikTok sing-a-long to encourage people to keep loving weird wings, with Applebee’s.

THE WING-A-LONG

PART 1:

The Wing-A-Long launched on the Applebee’s TikTok.

(& got 1M views!)

PART 2:

People really sang along.

(the song got remixed and covered!)