Applebee's: All You Can Cheat

INSIGHT:

January comes with pressure to start eating healthier. But all diets have cheat days. And with only 9% of people sticking to their New Year’s resolutions, there are sure to be a lot of them.

IDEA:

Position Applebee’s as the perfect place to cheat—cuz if you’re gonna cheat on your diet, you better go all out and All You Can Cheat with Applebees’ All You Can Eat meal deal.

ALL YOU CAN CHEAT

Applebee’s is known for using music in their promos, so we created a classic country song all about a man getting caught cheating… on his diet. It was performed by the musician @BigWet and produced by @Branchez.

We created a social-first “music video” to raise Gen Z’s awareness of the promotion.