THE PROBLEM: Albertine is a phenomenal french bookstore tucked away insidE New YoRk's french embassy. Although it is arguably the best book store in the city, it is not widely known.
THE SOLUTION: raise awareness for the bookstore by being the first to leverAGE one of the most iconic symbols in french literature: The box from the little prince.
The IMAGINATION INSTALLATION:
bringing the box from the little prince to life, showing people that opening a book opens up their imaginations